UTM Link Builder

Page URL

utm_source

Откуда пришёл переход: источник.

utm_medium

Тип трафика: cpc, email, social.

utm_campaign

utm_content

utm_term

Result

Finished linkhttps://theunitools.com/ru?utm_source=telegram&utm_medium=social&utm_campaign=launch-2026
Parameters after normalisationutm_source = telegram utm_medium = social utm_campaign = launch-2026
Link length89
Source after cleaningtelegram
WarningДлина в норме

One spelling instead of a zoo of variants

Assembles a URL with UTM parameters, normalises the values to one spelling and warns when the link gets too long.

UTM parameters are tags on the end of a link that tell analytics where a visitor came from. Three are mandatory: source, medium and campaign. Without them the report fills up with unattributed traffic.

The real problem with UTMs is inconsistent spelling. Telegram, telegram and TELEGRAM count as three separate sources, and the data smears across them. Every value here is lowercased with hyphens for spaces automatically.

What this calculator shows

The finished link with every parameter
How each parameter looks after normalisation
The link length and a warning if it grows too long

What to keep in mind

utm_source, utm_medium and utm_campaign are required — a report without them cannot be read.
Any fragment at the end of the URL is preserved and stays after the parameters, as URL syntax requires.

FAQs

What is the difference between source and medium?

Source is the specific platform: telegram, google, newsletter. Medium is the traffic type: social, cpc, email, referral. Source answers where from, medium answers how.

Must parameters be lowercase?

Not technically, but analytics is case-sensitive. Telegram and telegram become two rows in the report, so one spelling saves a lot of cleanup.

What are utm_content and utm_term for?

Content distinguishes variants within one campaign — two different buttons in an email. Term originally held the paid search keyword and is now often used freely.

Do UTM parameters hurt SEO?

They can, if a search engine indexes tagged URLs as separate pages. The defence is a canonical URL without parameters on every page, which this site sets.

Worked example

A post on a messaging channel

Input: source=telegram, medium=social, campaign=launch-2026

Output: …/ru?utm_source=telegram&utm_medium=social&utm_campaign=launch-2026

Note: A value like "Launch 2026" would become launch-2026 — no spaces, no capitals and no characters that percent-encode into something unreadable.

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UTM Link Builder

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