CTR Calculator

Clicks

Impressions

Result

CTR, %3%
Assessmentнормально для поиска
Impressions per click33.3
Clicks per 1,000 impressions30
Clicks450
Impressions15,000

Clicks divided by impressions

Works out click-through rate, how many impressions it takes to earn a click, and how the result compares to typical figures by channel.

CTR answers one question: does the ad get noticed. The arithmetic is trivial, but the reading depends entirely on the channel. Three percent is ordinary in search and outstanding on a display network.

A high CTR on its own guarantees nothing. A headline promising ninety percent off collects clicks and few sales, and you have simply paid for traffic that never converts. CTR is only meaningful alongside conversion rate and cost per lead.

What this calculator shows

CTR as a percentage and clicks per thousand impressions
How many impressions it takes to produce one click
Where the figure sits against typical search and display benchmarks

What to keep in mind

Benchmarks used: 2-5 percent for search, 0.5-1 for display, 1-2 for social.
Position matters enormously: the top search slot earns several times the clicks of the fourth, with the same ad.

FAQs

What counts as a good CTR?

2 to 5 percent in search advertising, up to 8 for shopping ads, 0.5 to 1 on display networks, 1 to 2 in social. Only compare within the same channel and vertical.

Does CTR affect the cost per click?

Directly. Search platforms fold it into a quality score, so a high-CTR ad wins a better position at a lower bid.

Can a high CTR be a bad sign?

It can. A clickable but misleading headline brings unqualified traffic that leaves without converting. Read CTR next to cost per lead.

How does ad CTR differ from organic CTR?

One is clicks over impressions of a paid ad, the other over appearances of your page in the results. Same formula, but organic CTR depends heavily on position and on the snippet.

Worked example

A week of search ads

Input: 450 clicks from 15,000 impressions

Output: CTR 3 percent, one click per 33 impressions

Note: Respectable for search. The same three percent on a display network would mean either an unusually good creative or click fraud.

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CTR Calculator

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